Abstract

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Author(s):: XU Min; LONG Xi; ZHANG Sheng-zhong; (School of Economics and Management, Chang’an University, Xi’an 710064, Shaanxi, China)

Keywords:: traffic engineering; expressway toll policy; public attitude; structural equation mode

Abstract:: In order to identify the key factors and mechanism influencing public attitudes towards expressway toll policy, based on the data of questionnaire investigation and exploratory factor analysis, a perceived conceptual model for the public attitude towards expressway toll policy was constructed, which consisted of four conceptual dimensions such as government trust, policy perception, perceived value and comprehensive service quality perception, and then confirmatory factor analysis and structural equation modeling were used to verify hypotheses in this model. The results show that government trust has the strongest correlation with public attitudes, and perceived value has notably significant effects on public attitudes. Policy perception and comprehensive service quality perception do not have significant impact on public attitudes directly, but policy perception has remarkable effects on government trust and comprehensive service quality perception influences perceived value significantly. Government trust and policy perception are influenced greatly by the level of public participation and the quality of toll road information disclosure, and perceived value is influenced significantly by the convenience, speediness, safety and reliability of expressway traffic service. Comprehensive service quality perception is influenced significantly by the experience in service area and the convenience of obtaining traffic in formation.