|Table of Contents|

Study of bus firm's optimum products portfolio by four dimensional analysis method(PDF)

长安大学学报（自然科学版）[ISSN:1006-6977/CN:61-1281/TN]

Issue:
2010年05期
Page:
107-110
Research Field:
Publishing date:
2010-10-20

Info

Title:
Study of bus firm's optimum products portfolio by four dimensional analysis method
Author(s):
HAN Liang;  DU Rong
School of Automobile, Chang'an University, Xi'an 710064, Shaanxi, China
Keywords:
automobile engineering;  Boston matrix technique;  three dimensional analysis chart method;  sales efficiency;  four dimensional analysis method;  optimum product portfolio
PACS:
F54
DOI:
-
Abstract:
In order to develop a strategy of optimum product portfolio for bus firms effectively, this paper analyzes the application of traditional Boston matrix technique and three dimensional analysis chart method to China bus firm to get the optimum product portfolio. Through inheriting their advantages and improving disadvantages, a new four dimensional analysis method is proposed, which contains market share, sales growth rate, profitability and sales efficiency. The results indicate that when analyzing optimum product portfolio by using the four dimensional analysis method, the sales efficiency should be fully taken into account. According to the development of market, firms should adjust product portfolio timely and at last realize the optimum product portfolio. 2 tabs, 2 figs, 9 refs.

References:

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Memo

Memo:
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Last Update: 2010-10-20